First Impressions Start Before Day One The first interaction a new employee has with your organization sets the tone for everything that follows. Traditionally, this moment has been defined by orientation manuals, PDFs, handbooks, and documents filled with policies, procedures, and values. Today, however, companies are rethinking how they welcome people into their culture. Induction videos  are increasingly replacing manuals as the first touchpoint, not because they look bett

Hiring today is no longer about filling positions, it’s about attracting people who align with a company’s culture, values, and way of working. While job portals and written descriptions still play a role, they often attract volume, not fit. This is where recruitment videos  are changing the game. Instead of appealing to everyone, they help organizations communicate who they truly are, so the right  people lean in, and the wrong ones opt out. At Capture And Motion, we see rec

In an age where audiences instinctively skip anything that feels like an advertisement, telling a company’s story through film requires restraint, intent, and honesty. A company journey film  is no longer about showcasing milestones or achievements, it’s about revealing purpose, process, and people. When done right, a company journey film doesn’t sell . It resonates. It earns attention instead of demanding it. Why Promotional Films No Longer Work Traditional corporate films o

In a digital landscape crowded with short-form content and quick impressions, brands often ask: Is a company profile film still relevant? The answer isn’t a simple yes or no. A company profile film isn’t something every brand needs immediately, but when timed right and executed with clarity, it becomes one of the most powerful long-term brand assets a company can own . This article explores when a brand should invest in a company profile film, why it matters today, and how it

The Shift in Purpose For years, corporate films were treated as polished promotional tools, highlight reels showcasing infrastructure, milestones, and achievements. But in today’s hyper-connected and credibility-driven business environment, that approach no longer works. Modern corporate films are not designed to convince  people. They are designed to align  them. Alignment between what a brand says and what it does. Alignment between leadership vision and employee experience