How Office Tour Videos Communicate Work Culture Better Than Words Work culture is one of the most talked-about aspects of modern organizations, and one of the hardest to explain. Companies often try to define culture through mission statements, values pages, or employee testimonials. But culture isn’t something people read . It’s something they feel . That’s where office tour videos become powerful. They don’t describe culture, they show it, making them a core part of corpora

Hiring today is no longer about filling positions, it’s about attracting people who align with a company’s culture, values, and way of working. While job portals and written descriptions still play a role, they often attract volume, not fit. This is where recruitment videos  are changing the game. Instead of appealing to everyone, they help organizations communicate who they truly are, so the right  people lean in, and the wrong ones opt out. At Capture And Motion, we see rec